Lick It Apparel is a bold, unapologetic fashion brand created by Gigi Ricci & Robin Barbour (Machine X)
Born out of underground music culture, fetish aesthetics, and club-night energy, Lick It Apparel exists for those who live loud, dress fearless, and wear their desires on the outside.
This is not merch.
This is attitude.
Wear the Sin
Our designs draw inspiration from:
Every piece is designed to provoke a reaction—confidence, curiosity, lust, or discomfort. If it makes people stare, you’re doing it right.
What We Make
Lick It Apparel creates statement pieces meant to be worn:
Expect drops including:
Many designs are produced in small runs. When they’re gone, they’re gone.
Our Philosophy
We believe:
Lick It Apparel is for outsiders, night creatures, rule-breakers, and anyone who refuses to blend in.
No Apologies. No Filters.
This brand is intentionally provocative.
It’s not for everyone—and that’s the point.
Lick it. Wear it. Own it.
